Why Herzog Creators?
At Herzog, we believe that true athletes tell the best stories. With our Creator program, we join forces with enthusiastic athletes and content creators who showcase our products authentically. As a Herzog Creator, you get the chance to build a strong sports network with us, inspire others, and become visible within our community of avid athletes.
How does it work?
1️⃣ Sign up using the form at the bottom of the page
2️⃣ We make a selection and contact the chosen creators
3️⃣ You receive our products and create content according to our briefing
4️⃣ After approval, you share the content on your channels and/or we post it on our channels
Admission requirements
To participate in the Herzog Creator program, you must meet the following criteria:
✅ Followers: A minimum of 3,000 followers on Instagram or TikTok.
✅ Reach and engagement: Active followers and interaction (likes, comments, story replies).
✅ Sports focus: Your content must align with sports, fitness, running, football, or recovery.
✅ Quality: Professional, clear, and creative images/videos.
✅ Product visibility: The Herzog product must be clearly visible in your content.
✅ Deadline compliance: Content must be submitted within 3 weeks of receiving the product.
✅ Exclusivity: No competing products in the same post (compression products from other brands).
Please note: Only applications that meet all requirements will be considered for selection.
What do we expect from you?
- 1 short video (15–30 sec)
- 2 photos in a sporty setting
- Deliver content within 3 weeks of receipt
- Authentic and honest with the product clearly visible
What do you get back?
Herzog compression products in exchange for your content | Visibility in our sports community: your content can be shared through our channels and reach thousands of athletes who follow and trust Herzog | Additional rewards in the form of a kick-back fee or extra products for high-performing content
Frequently asked questions
Do I need to have a big account?
We only work with creators who have at least 3,000 followers on Instagram or TikTok. Reach and engagement are important because we want your content to truly make an impact.
Do you only look at followers?
No, we also pay attention to content quality, style, and engagement (likes, reactions, interaction with followers).
Am I also allowed to work with other brands?
Yes, but not with direct competitors in the field of compression products or sports socks.
Can I participate multiple times?
Yes, we invite creators who deliver quality content more often and they even have the chance of long-term collaborations.
How quickly do you need my content?
Within 3 weeks of receiving the product. If you do not deliver on time or the content does not meet the guidelines, you will no longer be selected for future collaborations.
What happens if my content isn't approved?
You will then receive feedback and the opportunity to improve it once. If the content still does not meet the requirements, you will be excluded from further participation.
Do I get paid for the collaboration?
Initially, you will only receive products in exchange for content. If both parties are satisfied, this can be extended to include paid assignments or a kick-back fee.
What kind of content are you expecting?
This will vary per creator; we look at what suits you as a person. We ask for authentic and sporty content that shows how you use Herzog products. Think of:
- Photos during exercise or recovery moments
- Short videos (15-30 sec) in Reels/TikTok style
- Good lighting and high image quality
- Product clearly visible and in focus
- No excessive filters or edits that make the product unrealistic
The content should be natural and inspiring so that other athletes can relate to it.
Should I also share the content myself on my profile?
Yes, we ask you to share the content you create on your own Instagram or TikTok profile. Don't forget to tag @HerzogMedical and use our hashtag(s).
Will my content always be shared by Herzog?
No, we don't promise that. We only select the best content to post on our own channels. All submitted content must comply with the guidelines, but we may use certain images internally or save them for advertisements.
Who owns the content I provide?
All content you create for Herzog and provide to us becomes the property of Herzog Medical. This means we are free to use the content without restriction for our marketing, such as on social media, our website, and in advertisements. You naturally retain the right to also use the content yourself on your own channels.
